The buying decision situation has the highest level of risk and the most buyers involved in the process, New task.
Buying decision, refers to the decision-making process in which manufacturer decides whether to buy the product or make the product.
In this scenario, a manufacturer has to decide which option will be profitable to his business. New task buying decision situation has the highest level of risk and the most buyers involved in the process.
Therefore, it can be concluded that New task is the significant decision to be taken which involves high risk.
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