Costly changes in technology may change the way Marlon conducts his delivery business. Threats is one of the SWOT element which Marlon need to consider.
A firm can utilize a SWOT analysis as a planning tool to pinpoint the benefits, drawbacks, chances, and dangers associated with a strategic initiative. These four elements are referred to collectively as SWOT.
The advantages and disadvantages of a project (or product) are internal components in a SWOT analysis. One advantage could be the business's intellectual property or domain knowledge. The absence of certain skill sets or a tight budget are examples of weaknesses. Threats and opportunities, on the other hand, are related to factors outside the organization, such as rivalry, the market, or shifting trends.
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