A company sees that sales of its speakers have decreased over the past 120 days. Its most likely option is to design a market research plan.
Market Research is a way of retrieving information about customers like and dislike including their preference about a company's product. It is to be noted that the main goal of marketing research is to use data to make decisions.
Market Research will allow producers to shape their product according to the needs and preferences of the people. In this way people will be attracted more to their product because they will find a product of their need by purchasing that.
The steps in conducting market research are :
Learn more about market research here: https://brainly.com/question/12371177
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