The use of colorful language in the title of their report suggests that the author's purpose is that; They wanted to get more readers by catching the attention of both scientists and non-scientists.
It follows from that task content that although, the research was intended to be scientific in the sense that it correlates Betting on Electronic Gaming Machines is Intensified by Reptile-Induced Arousal."
However, the authors purpose as regards the reach of the report is such that it reaches a wide to range of audience and on this note.
Hence, this justifies the use of colorful language in the title of the report.
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