People in the tropics might view green colors as dangerious or associate it with a disease in international communication, this is a problem relevant to encoding the information in the communication process.
Encoding is the conversion of a message from the source into effective symbolism for transmission to a receiver.
Color, timing, values, beliefs, humor, tastes, and the appropriateness of spokespersons can all cause an international marketer to incorrectly symbolize the message during the encoding stage.
For instance, if the marketer wants to convey coolness, the color green is used; however, people in the tropics may interpret green as dangerous or associated with the disease.
Hence, the given problem is relevant to encoding the information in the communication process.
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