Successful business managers view their business operations from the perspective of a satisfied customer.
Customer satisfaction is defined as the measurement which determines how happy different customers are with a company’s products or services, and capabilities.
Customer satisfaction information which includes surveys and ratings, can help a company alot to determine how to improve or changes the best of its products and services.
An organization’s main focus should be to satisfy its customers. This applies to industrial firms or the retail and wholesale businesses, government bodies, service companies, and every subgroup within an organization.
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