Respuesta :
No the consumers do not act in the ways they say to do.
Cobley argues that consumers often don't act in the ways which they say they do, for example as the parents reports that they feed less junk food to their kids, but other statistics suggests that this isn't true.
Marketing should aim to look at what people are actually doing rather than what they say they are doing.
Consumer behavior is the study of how people make different decisions about what they buy, want or need, or act in regards to a product, service, or company.
It is critical to understand the consumer behavior to know how potential customers will respond to a new product or service. It also helps companies identify opportunities that are not currently met.
To know more about consumer behavior here:
https://brainly.com/question/14238700
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