Innovation, customer satisfaction, efficiency, and branding are central to American Honda's success.
The North American Honda division of the Honda Motor Company, Ltd. is known as the American Honda Motor Company, Inc. (sometimes shortened to AHM). In 1959, it was founded. The business combines the product sales, service, and coordination tasks of Honda in North America. It is in charge of handling the marketing, distribution, and sales of cars under the Honda and Acura brands, as well as Honda power sports and equipment like lawnmowers, tillers, string trimmers, generators, small displacement general-purpose engines, and marine outboard engines.
Unlike other foreign automakers at the time, American Honda Motor Co., Inc., Honda's first overseas affiliate, established in Los Angeles in 1959, which was unique. At the time, independent distributors were the norm for international automakers.
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