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When a blue ocean strategy fails, a company lacks both a distinct point of uniqueness and a distinct cost-leadership profile. The phrase "stuck in the middle" describes this circumstance.
What does "Blue Ocean Strategy" entail?
Blue Ocean Strategy is applicable to all industries and types of businesses. It is not exclusive to a single company. In the current business climate, the majority of businesses compete fiercely for market share. The viability of a company's operations is always a possibility when the product is subject to pricing pressure.
This circumstance typically arises when the company is competing in a crowded market, also referred to as a "Red Ocean." Businesses aim to locate verticals or new company opportunities where they can enjoy uncontested market share or a "Blue Ocean" where there is little possibility for growth. There is a "blue ocean" when there is the potential for larger profitability despite existing or insignificant competition.
Learn more about cost leadership with the help of the given link:
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