All of the following are generic strategies except for better quality.
Porter's generic strategies outline how a business seeks to get a competitive edge within the parameters of its preferred market scope. Three or four generic tactics are available: focused, differentiated, or lower cost.
A business can choose to pursue one of two types of competitive advantage: cutting costs relative to its rivals or distinguishing along customer-valued dimensions in order to charge a higher price. A corporation also decides between two scope options: focused (providing its products to certain market groups) or industry-wide (selling its product across a wide range of market sectors).
The generic strategy represents the selections made with reference to the type and scope of competitive advantage. Michael Porter first explained the idea in 1980.
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