A marketer will advocate for a well-known brand if she is targeting consumers that enjoy conforming.
The qualitative methodology known as psychographics is used to research consumers based on their psychological qualities and features, such as values, desires, objectives, interests, and lifestyle preferences. Understanding the consumer's emotions and values will help you advertise more effectively, according to psychographics in marketing.
Your business can create efficient marketing communication tactics by determining its target market. A target market is a group of people with comparable needs or traits who your business wants to reach. These are often the customers who are most likely to buy your product.
Learn more about target market: https://brainly.com/question/13363009
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