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When a salesperson prepares a presentation for a particular customer, the salesperson is in the (B) approach step of the sales process.

What is the sales process?

  • A sales process is a series of steps taken by a salesperson to move a prospective buyer from the early stages of awareness to a closed sale.
  • A sales process typically consists of 5-7 steps: prospecting, preparation, approach, presentation, objection handling, closing, and follow-up.
  • You will make your first personal connection with your prospect or prospects during the approach stage of the selling process.
  • This step entails interacting with the potential buyer or client by personalizing your meeting or otherwise establishing rapport.
  • A sales approach is a step-by-step proposition developed by a salesperson or company to improve the effectiveness of the selling process.
  • A properly developed sales approach is what sometimes distinguishes an inexperienced salesperson from an experienced salesperson.

Therefore, when a salesperson prepares a presentation for a particular customer, the salesperson is in the (B) approach step of the sales process.

Know more about the sales process here:

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The complete question is given below:

When a salesperson prepares a presentation for a particular customer, the salesperson is in the ________step of the sales process.

(A) Presentation

(B) Approach

(C) Closing

(D) Overcoming objections