Respuesta :
It is often necessary and advantageous to have intermediaries in a marketing or distribution channel because of the below-given reasons.
Marketing intermediates, also known as distribution intermediaries, are companies engaged by product manufacturers to market, sell, and distribute their products to end users.
Wholesalers, merchants, agents, marketing services firms, distribution organizations, and financial institutions are among them.
Goods promotion is assisted by agents and marketing firms, while wholesalers, retailers, and distribution organizations offer the product to customers.
Intermediaries frequently give substantial benefits:
- they help buyers identify what they need,
- they assist set standards,
- and they facilitate comparison shopping
- all of which boost efficiency and keep markets running smoothly.
Hence, it will be beneficial to have intermediaries in the marketing or distribution channel.
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