The monopolist exerts some control over the price .
A noncompetitive firm with market power, defined as the ability to set the price of a good. A monopolist is considered to be a price maker, and can set the price of the product that it sells.
First, by denying inputs to its rivals, the excluding firm materially raises its rivals' costs. Second, by thus precluding the competitive check on its price and output decisions that those rivals provide, the excluding firm thereby gains the power to price in its output market above the competitive level.
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