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Media planners of halo are likely to be using a continuity scheduling method.
What is continuity marketing?
A way of offering consumers products or services that focuses on direct marketing and lasts forever is known as continuity marketing. This relationship, also known as auto-replenishment, lasts until the client notifies the marketer that they no longer want it. The basic idea is that a buyer places an initial order, either online or through a mail order offer. This original product typically has a steep discount and serves as a loss leader. A further shipment will be sent to the customer within the specified time frame. After that, further supplies would keep coming at regular intervals. The marketer will make the decision on the client's behalf based on the customer's prior selections if the customer has not specified the specific product they wish to acquire.
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