Typically, target markets are described by a set of traits, which could include: information on people's backgrounds, including their ages, marital status, and income level. geographic data, such as zip codes or particular cities. Psychographic data, such as lifestyles, values, and hobbies.
Although the four primary categories of market segmentation are thought to be geographic, demographic, psychographic, and behavioral, there are many additional tactics you can employ, as well as various variants on the four primary types.
For instance, the target market and audience for a children's toy may be boys aged 9 to 11 and the parents of those boys. It can also be described as the group of consumers who are most likely to be affected by marketing initiatives. The buyer persona is separate from the target market.
A target market is a collection of potential buyers who you identify in order to market your goods or services to. Each group can be split up into more compact units. Typically, segments are organized by age, region, money, and lifestyle.
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