The strategic move of Zscaler is known as Forward Vertical Integration.
Forward Vertical Integration technique is a kind of business strategy in which a company takes charge or takes under control all the factors and all the stages which are present in the supply chain in creating its product. This strategy improves the business of the products of company by providing them a bigger market and distribution channel for the selling of their products. It increases profits as well as the efficiency within a company. Also, by using this strategy the delays which occur in distribution of the products get reduced to a large extent. There is also a decline in the transportation cost of the products in this strategy. Examples include Opening own retail shops at different locations in order to increase the product distribution.
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