toro introduced a small, lightweight snowblower called the snow pup. even though the product worked, sales failed to meet expectations. toro later found out that consumers perceived the name to mean that snow pup was a toy or too light to do any serious snow removal. when the product was renamed snow master, sales increased sharply. this is likely an example of

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21-10-2022
Business

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toro introduced a small, lightweight snowblower called the snow pup. even though the product worked, sales failed to meet expectations. toro later found out that consumers perceived the name to mean that snow pup was a toy or too light to do any serious snow removal. when the product was renamed snow master, sales increased sharply. this is likely an example of

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Qwrat Qwrat · Answer 1 · 2022-10-27T18:27:50+02:00

The product was renamed snow master, sales increased sharply. this is likely an example of Selective distortion.

Because you believe in advertising, you choose to purchase a product from a particular brand, just to find out that it is not as high-quality as you had been led to believe. The tendency for people to interpret information in a way that confirms already held views or perceptions is known as selective distortion.

Selective perception is the propensity to ignore and forget more rapidly things that are upsetting emotionally or go against our preconceived notions. Because of their bias against members of their own group, teachers, for instance, could have a favorite pupil. The instructor disregards the student's subpar performance.

The propensity to interpret information in a way that will fit our beliefs is known as selective distortion. Information is frequently distorted by consumers in order to support existing brand and product beliefs.

Customers often interpret information to fit or support their prejudices, which is known as selective distortion. Customers misinterpret information in a specific way in order to make it conform with their ideas about a brand or a previous product.

Learn more about the selective distortion at

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