According to the market orientation, profits can be obtained by persuading customers that they need certain goods.
Market-oriented perspectives include decision-making perspectives, market information perspectives, cultural behavioral perspectives, strategic perspectives, and customer-centric perspectives.
Market Orientation is strategically focused on identifying the consumer needs and desires that define the new products being developed. Established companies such as Amazon and Coca-Cola use market-oriented principles to improve or expand their products and services.
Market orientation increases customer satisfaction and loyalty. Attention to customers increases loyalty and leads to repeat purchases. Brand loyalty creates a customer base that resists attempts by competitors to steal customers by offering low prices or special referral incentives.
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