Respuesta :
Since Winery wants to know about sales channels, product outlets, and even whether these channels are motivated, he should do distribution research. Correct option is (a).
In order to help management, make more informed decisions, distribution research refers to the data collection and analysis on a product or brand's sales and availability through various sales outlets. A brand's or company's in-depth distribution research reveals details about its distribution network, market shares and share, total sales, how well the competitor is doing business, and the seasonality of demand.
A crucial tool for comprehending and analyzing the market situation and assisting in the elimination of any major weaknesses that may be existing is marketing and distribution research. Research on distribution can shed light on the following:
- improved knowledge leads to better channel management for sales
- appropriate distribution segmentation across marketing channels
- Middlemen' functions in the selling process
- A sales channel's centers of influence must be recognized
- Share of the market of the company in a particular sales channel
Learn more about distribution research here:
https://brainly.com/question/9327457
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