Cowland's actions are violating labeling requirements which are enforced by the U.S. Food and Drug Administration and the U.S. Department of Agriculture.
Labeling is the process of applying a label on a commodity. A label provides details about a product that are found on the product itself, its packing, or its container. It also contains warnings. For instance, some commodities state that they shouldn't be consumed by individuals who are allergic to nuts because they may contain traces of nuts. The applicable manufacturing and shipping laws govern the kind and amount of information that needs to be provided by a label.
The brand of the commodity and the company is also represented in the labeling. Labeling distinguishes the product as an element of a specific brand and differentiates it out in the marketplace. In an era of intense competition, this is critical.
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