In the opening vignette, predictive modeling is described as estimating the future using the past
By looking for patterns in a set of input data, predictive modeling uses mathematics to foretell future events or results. It is an essential part of predictive analytics, a sort of data analytics that makes use of both recent and old data to predict activity, behavior, and trends. Today's predictive modelling approaches can find trends in the data to help a business foresee impending hazards and opportunities.
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