Segmentation.
Segmentation is the process of breaking a market into smaller groups of consumers with different wants, traits, or behaviors that may call for separate services.
What does the process of segmenting a market entail?
- The process of segmenting a market of potential customers into groups or segments depending on various qualities is known as market segmentation. Consumers that have characteristics like similar hobbies, requirements, or geographic areas and who will react similarly to marketing efforts make up the segments.
- The four primary categories of market segmentation are thought to be geographic, psychographic, behavioral, and demographic; however, there are many other tactics you can employ, as well as countless variants on the four primary types.
- Market segmentation is a marketing technique that involves identifying certain customer groups in order to deliver particular goods or product lines to them in a way that appeals to their preferences.
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