As long as the units of measurement are the same, a unit rate can be used to compare two rates.
List A pays 0.25 dollars and has a 5% clickthrough rate.
Therefore, a click rate of 1% costs $0.25/5, or $0.05.
The same goes for list B.
10% payment done for a click equals $0.35.
As a result, one click payment is 0.35/10, or 0.035.
We can compare the two rates now that they have both been converted to rates per unit click.
List A is 0.05, while List B is 0.035.
List A unit click rate is higher than list B's
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