Social class refers to the hierarchical arrangement of the society into various divisions
What environmental factors affect customer behaviour?
Situational factors including product placement, price decrease, freebies, and alluring offers also have an impact on consumer behaviour. The broken lines in Figure: A Simplified Framework for Studying Consumer Behavior show that these elements both influence and are influenced by one another.
What sorts of customer behavior are there?
There are four different forms of consumer behavior: complex buying behavior, dissonance reduction, variety seeking, and habitual buying behavior.
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