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High tea, a retail store, claims to sell a pack of 20 tea bags at a discounted rate of $20 from an advertised original price of $40. The original price was verified by regulators to be $25. The pricing strategy applied by high tea is an example of deceptive pricing.
What is Deceptive Pricing?
Deceptive pricing is a strategy used by merchants to trick clients and prospects into believing they are paying less for goods. This strategy typically involves using "original," "former," or "normal" pricing quotes throughout the most of a season. Companies are not allowed to use such deceptive tactics when dealing with customers, according to the Federal Trade Commission.
The hospitality sector is frequently linked to deceptive pricing. Airlines may display decreased ticket pricing, but remove costs associated with checking bags, choosing a seat, paying taxes, and other expenses related to travel. Hotels do not include resort fees or local taxes in the accommodation rates they display.
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