Ride-hailing service determines that some consumers use its app for getting home from parties while others use it for commuting to work, it is most likely assessing the Customer Core Values of its services.
The fundamental values and unadulterated advantages that each product or service offers to meet a specific customer requirement are contained in the core customer value level.
There are five main categories of customer value: Values that have a practical, social, emotional, epistemic, and constrained nature
The importance of your key customers to your business is enormous, thus your investment will yield better results if you have a deeper understanding of them.
Every business ought to have a brand promise it makes to its clients. Your promise should set you apart from the competition in your market and facilitate sales by making it simpler to close deals.
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# SPJ 1
