A successful new product will often have a progressive increase in its sales curve during the market development phase.
At some point during this growth, customer demand increases noticeably, and sales begin to soar. On with the boom. Stage 2—the stage of market expansion—begins at this point.
New Value for the Clients What drives business growth is this always evolving and developing value. The business withers and eventually fails if it cannot provide clients with any new value. If the value provided remains static, the company will fall behind its rivals in the market as they raise the value of their offerings.
One strategy to set one's products apart from those of competitors is branding. How many ____ in a market are familiar with the brand is measured by brand awareness. Brand familiarity is gauged by brand awareness among consumers.
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