Geographical, psychographic, behavioral, and demographic market segmentation are regarded to be the four main types; however, there are many more strategies you can use, as well as numerous variations on the four main types.
The final customer that a corporation wishes to sell its products to is known as the target market. To grow market share, target marketing includes segmenting the total market into different groups and developing marketing plans for each group.
For instance, the target market and audience for a children's toy may be boys aged 9 to 11 and the parents of those boys. It can also be referred to as the consumer demographic most likely to be impacted by marketing campaigns. The target market is different from the buyer persona.
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