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Companies use the same brand name for all of their primary product lines when using an umbrella branding strategy.
What practice is being used when a business offers many goods under one general brand name?
A marketing strategy called umbrella branding, often called family branding, involves using a single brand name to advertise two or more related products. Companies with strong brand equity are more likely to adopt umbrella branding (value of a brand in a certain marketplace).
Are examples of a brand's equity that are strategically used by a marketer to influence buyers to purchase a new product?
When a business applies one of its well-known brand names to a new product or new product category, this is known as brand extension. Sometimes people refer to it as "brand stretching. The goal of a brand extension is to assist a company launch its newest product by leveraging its existing brand equity.
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