Many manufacturers currently employ the technique of mass customization, whereby they produce a vast number of products while also tailoring them to the wants and needs of various clients.
Mass customization is now defined as "the practice of offering wide-market goods and services that are customized to fit a specific client requirement. It was first used in the 1987 Stan Davis book Future Perfect. Mass, the homogeneous, less advanced predecessor of mass customization, is distinct from mass production.
Customization is a fresh approach to address shifting consumer needs that helps business to improve client contact. 8. In order to allow for product customization, this strategy requires flexibility in both the operational and interactional aspects.
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