The business can employ the market penetration strategy to expand its client base and increase market share. It will stop the future adversary from using their leapfrog method to success.
A corporation that aggressively floods the market with its products at aggressive rates in an effort to increase its market share is known as a market challenger.
A market challenger can launch a full-frontal assault by introducing items that are identical to those of the market leader with comparable quality, aggressive advertising, competitive price, and a similar distribution strategy. The greatest way to increase market share is to launch distinctive products that will aid in building a company's brand and actively promote those products through various distribution channels.
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