2. critical assessment: reflecting on the issues in the course, do you consider that their sustainability or csr programs are effective? who is responsible for their program. is danone doing enough? or are they primarily directed simply at issues to affect profits? be critical and explain what may be lacking. how do they compare to their top 2 competitors?

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21-11-2022
Business

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2. critical assessment: reflecting on the issues in the course, do you consider that their sustainability or csr programs are effective? who is responsible for their program. is danone doing enough? or are they primarily directed simply at issues to affect profits? be critical and explain what may be lacking. how do they compare to their top 2 competitors?

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rafikiedu08 rafikiedu08 · Answer 1 · 2022-11-24T18:04:17+01:00

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Michael Neuwirth, senior director of public relations for The Dannon Company, posed the crucial queries that were pertinent for Dannon given the ongoing competition from Yoplait and other yoghurt manufacturers.

Although Dannon has been successful in growing to be one of the biggest food companies in the world with an emphasis on health, they were at a turning point in their history. Neuwirth and other executives needed to figure out how to effectively inform consumers about The Dannon Company's CSR initiatives if they were to continue to succeed.

By retaining a strong commitment to CSR and incorporating it into the company's overarching aim of "promoting health through food to as many people as possible," Dannon in the footsteps of its corporate parent Danone.

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