The licensing agreement foreign market entry strategy would likely be considered to have the lowest degree of foreign market ownership.
What is licensing agreement?
A legal, written agreement between two parties known as a "licensing agreement" authorises one party to use another party's trademark, brand, or patent. The agreement specifies the type of licensing agreement, the usage guidelines, and the manner in which the licensor will be paid. It is made between the licensor (the owner of the property) as well as the licensee (this same permitted party). Depending on what is being licenced, different contract types apply. Additionally, licencing agreements resolve any disagreements regarding sales, quality problems, and royalties. The conditions under which one party may be using property that's also owned by another party are specified in licensing agreement.
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