Sales promotions that offer a discounted price to the consumer to encourage trial are called coupons.
One component of the promotional mix is sales promotion. Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix.
A transitory campaign or offer is used by a company as part of a sales promotion to raise interest or demand in its product or service. A company may decide to utilize a sales promotion (or "promo") for a variety of reasons, but the main one is to increase sales.
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