The more we examine the evidence supporting our point of view, the more we tend to become convinced we are correct. This is known as confirmation bias.
The tendency to process information by seeking out or interpreting information that is congruent with one's previous opinions is known as confirmation bias.
When we are acquiring the data required to make judgments, confirmation bias is most likely to occur. Furthermore, it probably happens unconsciously, and we are most likely ignorant of how it affects our choices.
A prejudicial or unfair form of discrimination for or against a person or group, idea, or set of beliefs is known as social bias. It is possible for social bias to operate both consciously (explicit bias) and unconsciously (implicit bias).
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