Glenda's gift baskets have several retail stores located in the midwest. the company also sells gift baskets on its website and during the holidays, it sends out catalogs to its target market. The type of retailer that Glenda's is gift basket, multichannel retailer
Generally, A neologism that describes a business approach is referred to as omnichannel. "seamless and easy, high-quality consumer interactions that occur inside and across contact channels," is how Frost & Sullivan describes what omnichannel means.
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