Respuesta :
The least likely criterion for market segmentation to enable successful segmentation is it should be undifferentiated.
What is market segmentation?
Market segmentation is when the consumers of a certain product are places into different groups based on shared characteristics. The customers can be segmented based on gender, education and nationality.
In demographic segmentation, people are placed into groups based on age, gender, ethnicity and other demographic factors. In geographic segmentation, people are placed in groups based on their geographic location.
A benefit of market segmentation is that it allows the firm to target their advertisement to their customers based on their states. A disadvantage of market segmentation is it can be costly to implement.
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