The spread of fashion trends in this scenario is explained by the pairings of hierarchical and contagion diffusion types.
A sort of cultural dissemination known as "hierarchical diffusion" takes place when powerful social institutions promote the acceptance of certain new cultures or cultural elements. Among the traits of hierarchical diffusion are: It affects all socioeconomic levels, starting at the top.
The term "contagious diffusion" refers to the person-to-person transmission of an idea across a short distance within a small community. It spreads quickly from one source to another and from person to person, just like a sickness does. It may also be compared to the spread of a forest fire.
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