a) option is true. if successful, sales promotions have the potential to build short-term excitement and long-term customer relationships simultaneously.
A sales promotion is a marketing tactic in which a company uses brief campaigns to generate interest in and demand for a good, service, or other deal.
Sales promotions are mostly used to encourage an increase in short-term purchases or to motivate consumers to make purchases in order to meet a benchmark or objective.
Although an increase in sales is a sales promotion's primary goal, developing a planned sales promotion approach with your marketing team has many other advantages.
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