life savers gummies fruit splosions, liquid-filled gummies combined with a burst of real fruit juice, are a new product for the wrigley co.. before marketing the product nationwide, wrigley gave out samples of the candy at several rock concerts and then recorded consumers' feelings about the candy, its taste, and its name. in which stage of the new-product development process would this have happened? group of answer choices prospecting brainstorming focus group management test marketing screening

The notion of marketing is a comprehensive, integrated, and planned process carried out by an organization or institution in conducting business to be able to accommodate market demand by creating products with selling value, determining prices, communicating, conveying, and exchanging offers that are of value to consumers, clients, partners and the general public.

In simple terms, the definition of marketing is more identified with the process of introducing a product or service to potential consumers. These aspects of marketing include advertising, public relations, promotion, distribution, sales, and customer service.

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