Respuesta :
the profiles of the customers are belong to the various segments.One of the helpful methods of market segmentation is psychographic segmentation, which divides a target market into subgroups.
Based on characteristics like the values, status, attitudes, interests, beliefs, motives, or hobbies of the target market. In this way, the target market is divided into segments, each of which shares one or more of the aforementioned characteristics. Porsche AG clearly used psychographic features to characterise its clients based on the term "Top Guns" it gave to a group of people it called its customers.A type of segmentation called psychographic segmentation divides clients into groups according to their psychological traits. These traits consist of beliefs and motivations.Customers are classified into groups according to their sex, religion, age, or occupation in a process known as demographic segmentation.
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