The phrase "alliance management competence" describes a company's capacity to manage the three distinct alliance-related duties simultaneously and successfully.
A company's ability to "purposefully establish, expand, or adjust the firm's resource base, augmented to include the resources of its alliance partners" is referred to as alliance management capability.
In order to successfully manage an alliance, it is necessary to adopt a certain style of thinking and use a certain skill set and toolkit. It is both a career and a corporate task that calls for a clear vision, organizational structure, set of objectives, methods of operation, and measurements. the job of the alliance manager.
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