The traditional news media aim to provide objective reporting on current events by excluding the personal views of reporters or editors from their coverage.
Since journalists are taught to be objective in their reporting, personal prejudices rarely affect how they cover events. Instead, they almost always succeed in fairly presenting both sides of a story.
The media has provided political parties with the means to reach a sizable audience and educate them on important issues ranging from policies to elections. A more educated electorate would result in a more legitimate government; the media can be seen as a democratic enabler.
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