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The marketing process involves eight major business functions and the marketing mix consists of things that the organization looks into—product, price, distribution, and promotion.

What is the Marketing Mix?

The 4 Ps of product, price, place, and promotion have historically been the focus of a fundamental business model known as the "marketing mix." The marketing mix is described as the "collection of marketing tools that the organization uses to attain its objectives in its target market."

Merchandise, cost, advertising, location, packaging, placement, and personnel. You must frequently review these seven Ps as products, markets, customers, and needs change quickly. The four Ps of a "marketing mix" are made up of four essential components that are used to promote a good or service: product, price, place, and promotion. The four Ps are typically taken into account by firms when developing marketing strategies to reach their target audience.

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