In marketing, the two characteristics of advertising includes:
Basically, an advertising refers to the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.
Most of the advertising technique involves promoting a good that is for sale, but similar methods are used to encourage people to drive safely, to support various charities or to vote for political candidates, among many other examples.
In most countries, an advertising is the most important source of income for the media (for example, newspapers, magazines, or television stations) through which it is conducted. In noncommunist world, an advertising has become a large and important service industry.
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