Respuesta :
Mass media performs four gatekeeping functions: transmission, restriction, enlargement, and reinterpretation.
The mass media perform some general functions and many specific functions. In general, the mass media serve functions of information, interpretation, direction, restraint, and diversion:
Information functions. We need information to satisfy our curiosity, reduce our anxiety, and better understand how we fit into the world. Compared to his 40 years ago, when a handful of TV stations, local radio stations and newspapers competed to keep us informed, the amount and availability of information today is staggering. Media saturation has increased competition for information, creating the potential for news media to report information prematurely, inaccurately, or partially.
Interpretation functions. Media interprets messages in more or less explicit and ethical ways. Newspaper editorials have long bluntly interpreted current affairs, but now cable television and radio personalities offer social, cultural and political commentaries that are full of subjective interpretations. Some of them operate in ethically gray areas, using formats that look like traditional newscasts, but most are open about their motives.
Cohesive Function: Media can bring people closer together and perform a cohesive function. For example, people who share common values and interests can come together in online forums, bringing together large numbers of people watching coverage of tragic events such as 9/11 and deadly tornado outbreaks.
Redirect function. We all use media to escape from our routine, to distract ourselves from the upcoming exam, or to relax. Media take over the distraction function when we are distracted, amused, or relaxed
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