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FILL IN THE BLANK. the imc channel that has received the greatest increase in aggregate spending recently is ______, or marketing that communicates directly with target customers to generate a response or transaction.

Respuesta :

The IMC channel that has received the greatest increase in spending is direct marketing.

In order for the firm to tell the target market about its company, product, or service, direct marketing includes speaking with them directly. Direct marketing is the process of making an offer to a target customer directly and giving them a way to reply right away. Traffic generation is the result of a direct marketing offer intended to encourage customers to enter a store.

Direct response marketing is another name for it that some practitioners use. This kind of marketing engages target consumers directly in order to elicit a response or transaction. Direct marketing has seen the biggest growth in overall spending among the IMC components. It consists of postal mail, email, and even mobile marketing.

Read more about direct marketing on:

https://brainly.com/question/29304439

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