This featured company gained from publicity because it did not pay for this exposure.
- The term "publicity" describes how well-known a brand or individual is to the general public. The ultimate objective of publicity is to improve the public's opinion of a business in order to encourage more people to interact with it. Publicity is frequently used by businesses as part of marketing campaigns.
- Additionally, it involves presenting your company to the general public and media outlets so you can highlight your goods, services, and business updates. The objective is to draw in your target audience and raise their awareness of your business so they will want to do business with you.
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