The Cutting costs is the main pressure that purchasing professionals feel from internal customers—especially senior management—when making purchasing decisions.
When someone inside or outside the company identifies a?
- The business market purchase decision process is triggered when someone inside or outside the company identifies a need. Although the Internet has reshaped the way businesses and consumers interact, it has not been successful in B2B customer interfaces
- With a consumers' wants and resources (financial ability), they demand products and services with benefits that add up to the most value and satisfaction. The four types of value include: functional value, monetary value, social value, and psychological value.
- Based on the information given in the question, the purchasing manager is a buyer, influencer, gatekeeper, and decider.
- The gatekeeper is a person who blocks the way between an individual and the decision maker in an organisation. This can be seen as he looks through books with samples and specifications and then calls salespeople to make presentations to the production manager.
- The purchasing manager is also the decider as he makes the decision in the buying process for the organization. He's also the buyer and the influencer. Therefore, the correct option is All of the above.
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